email marketing

8 Best Email Marketing Software Tools & Platforms 2020

Email marketing is an important tool in increasing sales and maintaining good client relationship.

Different email marketing softwares are meant for different groups of people.

However, as your business grows, your marketing landscape changes overnight. Suddenly, you have a lot more to do than ever before.

These softwares have different plans. Using the right software for your business will make a big difference in your online business fortunes.

Going through this list will help you establish the best email marketing software in 2020.


Here are my picks for the top 8 marketing automation software this year:

  1. Aweber
  2. Getresponse
  3. Convertkit
  4. Flodesk
  5. Active Campaign
  6. Sendinblue
  7. Drip
  8. Constant Contact


Read Also:



AWeber gives you a free trial for thirty days. Once you are in, you’ll be surprised how easy it is to use this software.

The AWeber software has a smart designer to help you build an email for your marketing automatically.

This program also allows you to create product promotions, professionalism is the tone and results start coming in instantly.


Other features making this software good for you include; autoresponders, drag and drop editor, email analytics among others. The support team is also operational and always ready to help.

AWeber has a customer referral plan in place to help you grow your email list.

You will use a sign-up form to do this. You may also integrate this software with your online platforms.

If you have an already existing mail list, you can import the list to AWeber with ease.

Other important tools are subscriber management and segmenting tools. These features are important in tracking your client information and inform your segmentation decisions.

This cloud-hosted software supports windows and android devices. iPhone/iPad and mac users also have their devices supported.

All features

  • Email Automation
  • Autoresponders
  • Integrations
  • Sign Up Forms
  • Subscriber Segmenting
  • Email Newsletters
  • Email Split Testing
  • HTML Email Templates
  • Landing Pages
  • Email Analytics
  • Manage Subscribers
  • Drag and Drop Editor
  • Email Marketing API
  • AWeber Mobile Apps
  • Email Deliverability
  • Customer Solutions
  • Blog Newsletters
  • Education Hub
  • Custom Template Design
  • Free Live Webinars


Who should use AWeber?

This email marketing software works best for large businesses.

The over seven hundred different templates give these enterprises options to reach out to their mail list.

Small and medium enterprises; both online and offline, including bloggers can also hugely benefit from using this software.


Away from the one-month free trial, you will pay $19 per month for subscribers up to 500 subscribers.

What’s included in your account: $19/Mo


  • Access to email experts who are here 7 days a week to help you grow.
  • Simple email automation to get the right message to the right person at the right time.
  • Easy-to-use tools to help you create emails, sign up forms and more to engage your subscribers.
  • You can connect to social media, landing pages, shopping carts, and many more integrations to get the most out of your email marketing campaign.
  • Industry-leading deliverability to help make sure your emails make it to the inbox.

List Of Plans

  • Up to 500 subscribers – $19/month
  • 501–2,500 Subscribers – $29/month
  • 2,501–5,000 Subscribers – $49/month
  • 5,001-10,000 Subscribers – $69/month
  • 10,001–25,000 Subscribers – $149/month
  • 25,001+ Subscribers – custom quote

All plans include:

  • Unlimited Emails
  • Integrations
  • Automation
  • Customer Solutions
  • Analytics
  • Sign Up Forms
  • Image Hosting
  • Segmenting
  • 6,000+ Stock Photos
  • 700+ Templates
  • Educational Resources

Try AWeber risk-free for 30 days so you can experience how simple it is to connect with your audience and accelerate the growth of your business.


GetResponse helps businesses build their market, hold successful promotions and boost sales.

One of the best things about GetResponse is that it is perfect for both small as well as big businesses.

The software allows you to sign up for free.

Once in, you’re set to create and send attention-grabbing emails.

Marketing is crucial for any business. The truth is, it is not the only activity an enterprise does to drive in sales.

That is why the automation process can boost the organization and allow the management to focus on something else. GetResponse helps you do that.

To get premium services from GetResponse, you need to set aside some amount.

The software is cost-effective. The plan below proves just that. Have a read.

Pricing Plan

There are four GetResponse plans. For up to 1000 subscribers, the plans start at $15 and range up to $1999. The cost increases as you add more subscribers to your email list.


List Building Program


Target users

GetResponse is good for micro and large enterprises alike.

The software allows easy scaling and is user-friendly. This is crucial in growing your audience and maintaining them.



ConvertKit is one of the best email marketing software for bloggers.

The program is easy to use and signing up is self-leading.

Developed by an organization of 48 from different locations around the world, these software engineers knew exactly what bloggers need.

ConvertKit helps you build great landing pages within minutes.

The software also aids in market segmentation through automation.

Besides, this program reports your conversion rates and how well your campaign is doing.

Integration is also important. You want all your working tools to be in synch without you doing manual updates every minute.

ConvertKit helps you integrate all your tools including your eCommerce platforms.

ConvertKit has a reliable support team and provides you with a community.

From this group, you may be able to get clients or other experienced bloggers who will help you grow your clientele.

Who should use this email marketing software?

ConvertKit is focused on helping you grow your market.

It was categorically built for bloggers and specifically those starting out their blogging journey.

With this program, be sure to convert more with target emails.

Pricing Plan

You may choose whether to do your payments annually or monthly. Below are the rates.

  • 0 to 1,000 subscribers will cost you $29 per month
  • 1,000 to 3,000 subscribers will cost you $49 per month
  • 3,000 to 5,000 subscribers will cost you $79 per month
  • 5,001 and above subscribers will require you to input the exact number of subscribers on ConvertKit’s price calculator for the actual price to be determined

In this comprehensive buyer's guide, you'll see the 8 best email marketing softwares recommended for affiliate marketers. #emailmarketing #affiliatemarketing #affiliatemarketingforbeginners #blogging #makemoneyblogging #blogging



Flodesk is specially designed for bloggers and digital marketers.

The software allows you to reach out to your clients in an appealing way. You have the choice to let your clients get your feel and touch.

This aesthetic feature is an addition to scheduled emailing and beautiful free templates.

The software is affordable and helps you double your open rate.

It also allows you to be creative with your designs and emails.

This is exactly what a blogger needs to stamp his/her authority in the blogging world. It nurtures creativity which in turn leads to rapid growth.



Pricing Plan

Flodesk has an amazingly strange pricing plan. The software charges $38 monthly, nothing more and nothing less.

This is more beneficial to those with more subscribers since you pay less for more.

The good news is if you signup using my link you get 50% off for eternity



Drip is easy to use whether you are a pro or a novice in email marketing.

Using intelligence, this program will give you detailed information on what your customers really want.

That is exactly what you need to be able to meet client demands and attain customer satisfaction.

Understanding client intent puts you ahead of competition. You end up beating your most fierce competitors and take control of their market base. Consequently, you get more subscribers.

With a good market, the problem now becomes maintaining your clientele.

Drip comes in handy in helping your produce substantial content for your customer base. It is friendly and cost-effective.

Who is Drip meant for?

Online businesses can hugely benefit from Drip.

The software is an important tool in any form of online marketing and beneficial to bloggers and site admins for eCommerce platforms.

Pricing Plan

Apart from the free trial plan, there are three other Drip pricing plans. They include:

  • Forever free: 100 or less contacts
  • Basic subscription: 2,500 contacts – $49 per month, discounted to $41 if paid annually
  • Pro subscription: 5,000 contacts – $99 per month, discounted t0 $83 if paid annually

There are more plans which you can access by directly reaching out to Drip.



You want your subscribers to receive good content from you as you create your message?

Constant Contact provides you with an email template for your customization.

Editing is easy as you only drag and drop.

Previous and current users of this software are proof this program has a high Return on Investment (ROI).

Besides, your new subscribers get a chance to receive a welcome email.

In a nutshell, Constant contact is all about keeping in touch with your subscribers.

You are able to convert leads into sales through constant email communication using this software.

Sending and resending emails is a possibility in addition to other features.

Automation, collection of secure donations, simple sign up forms and creation of events that boost sales can all be done using Constant contact.

  • Over a hundred customizable, responsive email templates
  • Drag-and-drop email editor
  • Auto-adjust smart columns for emails
  • Comprehensive image library
  • Up to 2GB hosting for images and documents
  • Intuitive landing page editor
  • List-building tools for websites, social media, and SMS
  • Email list management
  • List segmentation tools
  • Social share for emails
  • Social posts and monitoring
  • Social inbox
  • Social analytics and engagement
  • Facebook and Instagram ad management
  • Google Ads tool
  • Real-time campaign tracking
  • Campaign comparison
  • Click-tracking heat map
  • Click segmentation
  • Subject line A/B testing
  • Email marketing automation
  • eCommerce integration
  • Event marketing
  • Online fundraising tools
  • Custom surveys and polls
  • Coupon creation
  • Client management
  • Multi-user accounts
  • Email integrations

Who is Constant contact meant for?

Ecommerce businesses, bloggers, nonprofit organizations, social media marketers and other small, medium and large businesses can all benefit from the Constant contact software

Start your free trial today

start a free trial with constant contact



Pricing plan

There are two categories of pricing plans. The two are email plan and email plus plan. Below are the two plans.

No. of contacts Up to 500 501-2,500 2,501-5,000 5,001-10,000 10,001-15,000 15,001-25,000 25,001-30,000 30,001-35,000 35,001-50,000 >50,000
Email plan ($) 20 45 65 95 195 225 295 315 335 Contact sales team
Email Plus plan ($) 45 70 95 125 195 225 295 315 335 Contact sales team



Many email marketing software have cost-efficiency, integration, and automation as their main selling points.

ActiveCampaign does more than that.

They offer training and backing to its users for easy navigation and more desirable results.

Advanced reporting and site tracking are also on their offers’ list.

With a Gmail extension offered by this software, you are free to access and work with your contacts outside your Gmail as long as you are online.

You also get a CRM application to work with. That comes with efficiency and fewer costs.


Who should use ActiveCampaign?

ActiveCampaign is meant for literally everyone in the marketing space.

Bloggers, podcasters, CRM admins, managers, and many others. Both small, micro and large enterprises can use this software.

This is made possible by the many extra features it has to serve all these different users.

Pricing Plan

Below is a table of the number of contacts you have against the amount of money you’ll be charged monthly, but paid annually.

No. of contacts 500 1,000 2,500 5,000 10,000 25,000 50,000 75,000 100,000 >100,000
Monthly fees ($) 9 17 39 69 111 179 239 299 369 Calculated



Relatively cheaper and with more features.

Sendinblue is a great alternative to some of the most popular email marketing software of 2020.

In addition to mail campaigns, automation and broadcast, Sendinblue aids in social media marketing.

The software also gives you amazing templates to choose from and customize to your liking.

Besides, Sendinblue has a contact management feature.

You will be able to send emails to people who visit your page, new subscribers and those who click links on your site.

Additionally, you may send birthday wishes to your clients.

For your social media campaigns, Sendinblue allows you to create Facebook ads with ease.

As a blogger, you get all you need in one package.

There are more features that make this software on my list of top eight best email marketing software 2020.

These are:

  • Provides SMTP.
  • SMS marketing and Facebook ads management.
  • Easy to use drag-and-drop email editor.
  • Ability to segment your email list.
  • Integrates with all your favorite tools, including WooCommerce, PrestaShop, and Zapier.
  • Custom form building to attract more subscribers.
  • A/B testing for subject lines, images, and more.
  • Simple template-based automation workflows.
  • Fully-responsive templates.
  • Ability to use algorithmic-based sending times (i.e. let their algorithm choose the best time to send your emails).
  • Robust reports for tracking, including heat maps and advanced open rate reports.

Sendinblue’s ease of use is also a reason why you want to subscribe to this software.

What about the price? Continue reading.

Pricing Plan

You pay absolutely nothing for sending 300 emails per day.

For bloggers with 40,000 emails per month, you will have to pay $25.

Moving on, $39 is charged for 60,000 emails per month.

Besides, the Sendinblue logo is removed from your emails under this plan in addition to getting advanced statistics.

The next plan, referred to as Premium, will cost you $66 for 120,000 emails sent.

Below are the extra benefits Premium subscribers get to enjoy:

  • Multi-user access
  • Facebook ads
  • Automation
  • Fantastic landing pages
  • Chat

The Enterprise plan is the most expensive under Sendinblue with the highest number of benefits.

This is for those with advanced needs.

You will receive a quote depending on the number of subscribers you reach out to.

Who should use this software?

This software is meant for those running online businesses including bloggers.

Whether you are just starting out or already advanced, Sendinblue is a great idea for you.



Getting the best email marketing software 2020 just became easy.

This article has given you a list of the best email marketing software for bloggers you must use.

The pricing plans are also included, making it easy for you to choose the software that best suits your budget.

The eight softwares have many advantages to compare. Each program suits different people differently.

It is all about what you want. The bottom line is; the programs above are the best email marketing softwares.

As long as you are using one of them, you are on the right track.

The best software for your particular enterprise depends on what you seek to achieve.


  • Corina

    This is a great list! I’ve used Convertkit in the past and although they’re great, I stopped using them because of the cost. I now use Mailerlite which is free up to 1000 subscribers and I love it. You should add it to the list 🙂

  • Newton Onukwusi

    I’ve always ignored email marketing in the past but now i’m starting to see how important it is for my business and how it can be useful for long term benefits.

Leave a Reply

Your email address will not be published.